Category: MMA Apparel, MMA Personal Gear

Description: Grips product is based on the principle of essentiality and distinctiveness. In a world where brands race to produce the quickest and sell the most, we at Grips aim to bring back the sorely lacking quality and attention to detail. After all, quality is not an act, it is a habit.

We understand that every fighter has a story to tell; who he is, where he came from, how he got here and where he wants to be. We also believe that though he has specific needs, specific struggles and a specific passion, we both have a common goal: Success.

And in order to reach success, it is necessary to equip each athlete with the right set of tools. This is where Grips’ attention to detail comes in. A Grips product is there for you to believe that all you need is the will to win. We are here to make you feel lighter, keep you dryer, give you better movement and control, and ultimately, make you better.

Grips is inspired by you, who yearn for the impossible. Grips loves the fact that, even if winning isn’t everything, you still keep score. Grips agrees in your belief that gold medals aren’t made of gold, but of sweat, determination and guts. Grips admires that while adversity causes some men to break, you end up breaking records. Grips believes that you are building a fire, and each day you train, you add more fuel.

If you are who we think you are, then you will be better than you ever thought you could be. Never, ever, ever give up.

Booth #: 303